Privacy Policy

Last updated: February 2, 204

Overlander Sports respects your privacy, and it is important to us that you understand how we handle your personal information. In this Privacy Policy, we explain how Overlander Sports collects and uses your personal information, and when we may share your information with others. We also explain some of the choices you have.

Please read this Notice carefully, as it applies whenever you use our website, contact us, make a purchase from us, or use any of our services. It also applies to any of your personal information that we hold.

When you interact with us, we may sometimes provide you with additional information on how we handle your personal information, which may modify this Notice. If you do not agree with the Notice, you must not use our website or services.

Collecting your Personal Information

Personal Information You Provide to Us
We collect personal information that you provide to us, including when you become a member, shop with us, order from our website, or participate in an event. This type of information may include:

  • Contact information: we collect contact information in a wide number of circumstances. Examples of contact information include your name, e-mail address, e-mail address for e-receipts, phone number, and addresses. 
  • Online account information: this includes information associated with your online account, like items you save to a cart. If you save payment card information to your online account, this will be stored by Overlander Sports as tokenized information only.
  • Communications and social media: if you email, call, chat, tag, or otherwise communicate with us (including through social media), we may keep records, recordings, or notes of such communications. If we send you a marketing e-mail, we may collect information about whether you open the e-mail, whether you access the link(s) provided and, if you do, what pages you visit on our website, and what, if anything, you purchase.
  • Third party contact information: in some circumstances, you may provide us with the contact information for a third party (for example, if you are sending a gift card or online purchase to a third party, or are providing us with an emergency contact for an event). In these cases, we will collect only the required information for that third party, which could include their name, email, phone number, address, or relationship to you.
  • Overlander Sports equipment rental information: if you reserve or make an equipment rental from us, we will collect personal information about you to complete your rental, including contact information, equipment rented, date of rental. and payment information.

Personal Information We Automatically Collect
When you make a purchase, shop at our store, or access our website, we may automatically collect certain information about you. This may include:

  • Purchase information: when you make a purchase from Overlander Sports, we will document your purchase. If you are in our customer database, this information will be kept in association with your customer record. If you make a purchase online your Overlander Sports online account will also keep a record of your purchase as well as shipping information.
  • Video surveillance footage: when you enter our store, you will be recorded by our video camera system. In the normal course of operations, video surveillance footage is regularly deleted or overwritten, unless there is a business or legal reason to retain certain recordings. Our standard retention period is approximately 30 days.
  • Device, technical, and usage information: when you access the Overlander Sports website, we may collect information about your device and internet connection. We may also collect information about your browsing behaviour. This information may include the sections of our website that you visit, the date and time of your use of our website and your in-media time, your actions within the Overlander Sports website (e.g. number of clicks), connection speed, website crashes and other system activity, and certain content that you download from the Overlander Sports website. This information may also be collected by third parties.
  • Location information: if you have enabled location services through your device, we may collect the geolocation of your device when you are actively using the Overlander Sports website. 
  • Cookies and tracking technology: Overlander Sports collects personal information when you access our website via cookies, web beacons, pixel tags, session replay technologies, and other similar tracking technologies.

Personal Information We Collect from Other Sources
We collect personal information from other sources, including:

  • Information from third parties: Overlander Sports may collect personal information from other customers, staff, or third parties where required for identification or in relation to a dispute, to a security incident, or otherwise for loss or fraud prevention. 

Using your Personal Information

We use your personal information to provide you with services, get you the products you love, operate and improve our business. This may include:

  • Sales and services: if you purchase products, rental equipment, or services from Overlander Sports, we (or third parties operating on our behalf) may use the personal information you provide to process your purchase or administer your rental or rental return. We may also use our records of your purchase (if available) in the event you wish to warranty or return a product.
  • Communications: we may use your personal information to contact and correspond with you directly (via phone, email, social media, or other method) and to manage our relationship, including to respond to your questions, comments, or concerns. Where permitted, we may also send you general or tailored commercial and marketing messages (including by email or text), which could include general updates and announcements, contest and event information, and electronic newsletters.
  • Marketing and advertising: we may use your personal information (including email and phone number) for marketing purposes. This may include creating and targeting advertisements on third party websites and platforms. These may be directed to you or others using email addresses, demographic information, cookies, pixel tags, or other similar technologies which allow us and our service providers to serve ads to customers.
  • Improving our services: we may use your personal information to improve our operations, to personalize your online experience, to provide you or others with relevant product recommendations, or to give you store-specific information.
  • Contests and promotions: we may use personal information you provide to us through contests, giveaways, and promotions to contact and highlight the winners, to gauge engagement and understand your interests, and to forecast, plan, and market our services. We may also use this information as described in applicable contest rules.
  • Job applications: we use personal information provided with job applications to assess applicants’ eligibility and qualifications for employment with Overlander Sports, and to contact applicants in relation to careers here. We may also gather additional information about you from third parties in the hiring process, including by contacting your references. If you are hired by Overlander Sports, we may use the information provided with your job application as a part of your employee record.
  • Feedback: we may use personal information to investigate and address individuals’ ratings, reviews, survey responses, feedback, and questions, including to follow-up with any issues or concerns. We may also use this information to improve our products and services.
  • Identification, verification, and fraud prevention: we use various types of information to help us identify and verify you when you interact with us in-store and on the Overlander Sports website. We may also use this information to help us detect and prevent fraud, investigate claims, and protect the security of our stores, staff and the Overlander Sports website.
  • Legal and regulatory requirements: we may use your personal information to meet our legal obligations and for regulatory purposes.

We may also use your personal information to provide you with products and services you request or for other purposes we let you know about when we are collecting your information.

Sharing your Personal Information

Sharing your personal information is sometimes necessary for us to provide you with services or products, and to improve Overlander Sports. We only share your information as described in this Policy, in other situations where we have your consent, or where we are permitted by law. Such sharing includes:

  • Advertising Partners: Our third-party advertising partners (including Meta/Facebook and Google) may collect information about your activity on our digital properties and other online services to help us advertise. They may also use personal information that we share with them to deliver ads on their platforms to those customers and similar users.
  • Permitted Legal Disclosures: under applicable privacy laws, Overlander Sports may be required or permitted by law to disclose your personal information under certain circumstances. This could include to law enforcement, governmental authorities, or buyers or potential buyers in the case of a sale of all or part of the business.
  • Voluntary Public Disclosure by You: when you publish or post content to our website, our social media, or anywhere else that is viewable or accessible by others, this information will become publicly available. Note that any information you provide to third party social networking sites and other sites is outside of Overlander Sports' control and is not governed by this Notice.

Security and Protection of your Personal Information

We take protection of your personal information seriously. To help protect your information, we use administrative, technical, and physical safeguards designed to protect against unauthorized access, collection, use, disclosure, and disposal of your personal information. We also require our employees to respect and adhere to confidentiality obligations related to your personal information. Despite these efforts, please bear in mind that no internet or e-mail transmission is ever fully secure or error free and no security system is impenetrable. We cannot always guarantee the security of personal information. Any transmission of your personal information is at your own risk.

Protecting Your Own Personal Information

It is important to guard your privacy when you are online, including while you are interacting with Overlander Sports. Steps you can take to protect your personal information include:

  • External websites: the Overlander Sports website includes links to external websites, which are not governed by this Notice. Overlander Sports is not responsible for the privacy practices, collection of personal information, or content of external websites. You should read the privacy policies of these external websites and make an informed decision about whether you want to use these websites or services.
  • Third party platforms: where we have enabled you to connect with other third party platforms in order to utilize their services in conjunction with our website, you may be subject to the privacy notices and other terms of those third party platforms, especially where you are providing your information directly to them. You are responsible for reviewing and agreeing to those privacy notices and terms. If you do not agree with those notices and terms, you should not use the services offered by such third party platforms.
  • Unauthorized Access: you should take steps to protect against unauthorized access to your online account by, for example, choosing a robust password and keeping your login information and password private. Overlander Sports is not responsible for any lost, stolen, or compromised usernames, passwords, or for any activity on your Overlander Sports online account via unauthorized password activity. Overlander Sports is also not responsible if you do not secure your own devices, your access to the Internet, or your use of public, unsecured networks.

Retention, Storage and Disposal of your Personal Information

We will retain your personal information for as long as needed to fulfill the purposes for which it was collected, for as long as we have a business or legal reason to do so, or as otherwise permitted or required by law. When your personal information is no longer necessary, we will dispose of it in accordance with our internal policies and the applicable law.

At any time, we may choose to delete, or anonymize any or all of your personal information in our system, including your purchase records. We may do so upon no notice to you.